With three decades of experience and a successful advertising agency under her belt, Trina excels in guiding, managing, and refining daily business operations.

As a Partner at ISP, she plays a key role in defining business goals and user needs for clients, ensuring that all work produced by the firm drives growth and success for its accounts.


Trina is recognized as one of the most versatile professionals in the advertising and marketing industry, adeptly understanding client needs across a broad spectrum of sectors, both public and private. She leads a dynamic team of graphic designers, copywriters, digital specialists, and brand strategists, consistently setting the standard to not only meet but exceed client expectations.


In addition to her leadership role, Trina serves as a sessional instructor and acts as the Internship Coordinator for the Design program at MacEwan University. She also previously taught Portfolio & Business of Design at the University and was a professional member (CGD) of The Society of Graphic Designers of Canada (GDC), where she served a four-year term on her chapter’s Executive Board as Membership Chair.


When she’s not driving marketing initiatives or diving into tech, Trina enjoys gliding across the Alberta countryside on her cross-country skis or exploring new destinations.