Kegan Machado
Social Media Coordinator
Kegan is a Social Media Coordinator who believes content works best when it’s built around who an audience should be, not just vanity metrics. He brings both agency and in-house experience to every account he manages, with a focus on connecting content to real business outcomes.
At ISP, Kegan manages social media strategy and execution across a multi-client portfolio, applying his expertise in aligning content with each client’s broader marketing goals and brand vision. His work spans content creation, copywriting, community management, influencer and UGC outreach, and paid media.
Kegan’s approach was shaped by two years running his own agency, where he developed a specialty in video production and Meta ad lead generation for small businesses. That extends to hands-on experience translating complex ideas into engaging content, from creating videos course materials for the University of Alberta to producing content for the Edmonton Waste Management Centre.
Known for his resourcefulness, Kegan has a genuine enthusiasm for the craft, always researching, learning, and pushing creative boundaries within a client’s vision.
Outside of work, Kegan trains in BJJ and boxing, and is a dedicated sci-fi fan, with Star Wars, Dune, and Marvel among his favorites.
Kegan Machado
Social Media Coordinator
Kegan is a Social Media Coordinator who believes content works best when it’s built around who an audience should be, not just vanity metrics. He brings both agency and in-house experience to every account he manages, with a focus on connecting content to real business outcomes.
At ISP, Kegan manages social media strategy and execution across a multi-client portfolio, applying his expertise in aligning content with each client’s broader marketing goals and brand vision. His work spans content creation, copywriting, community management, influencer and UGC outreach, and paid media.
Kegan’s approach was shaped by two years running his own agency, where he developed a specialty in video production and Meta ad lead generation for small businesses. That extends to hands-on experience translating complex ideas into engaging content, from creating videos course materials for the University of Alberta to producing content for the Edmonton Waste Management Centre.
Known for his resourcefulness, Kegan has a genuine enthusiasm for the craft, always researching, learning, and pushing creative boundaries within a client’s vision.
Outside of work, Kegan trains in BJJ and boxing, and is a dedicated sci-fi fan, with Star Wars, Dune, and Marvel among his favorites.