Ian Sheppard
Copywriter
With a storyteller’s instinct and a thoughtfully creative mind, Ian brings depth, clarity, and creative precision to every project he touches.
As the lead Copywriter at zag, Ian is central to crafting compelling brand stories and distilling complex ideas into messaging that moves audiences for both that of ISP and clients of the firm.
He began his career in radio, where he developed a keen ear for tone, narrative, and storytelling while crafting ads for clients across a diverse range of communities throughout Alberta. These skills now shape his work in digital, print, and integrated campaigns.
His approach is thoughtful, collaborative, and results driven. Whether he’s developing a campaign concept or fine-tuning final copy, Ian delivers high-impact content with consistency and care — always aligned with brand voice, strategy, and project goals.
Dependable under pressure and a trusted creative partner, Ian works closely with designers, strategists, and account teams to ensure every piece of work is as smart as it is effective.
Off the clock, Ian is a devoted sports aficionado with an encyclopedic memory for stats, storylines, and historical game-changing moments. When he’s not tracking scores, he’s usually spending time with his family or immersed in a carefully chosen film or series, appreciating the craft behind the story.
He began his career in radio, where he developed a keen ear for tone, narrative, and storytelling while crafting ads for clients across a diverse range of communities throughout Alberta. These skills now shape his work in digital, print, and integrated campaigns.
His approach is thoughtful, collaborative, and results driven. Whether he’s developing a campaign concept or fine-tuning final copy, Ian delivers high-impact content with consistency and care — always aligned with brand voice, strategy, and project goals.
Dependable under pressure and a trusted creative partner, Ian works closely with designers, strategists, and account teams to ensure every piece of work is as smart as it is effective.
Off the clock, Ian is a devoted sports aficionado with an encyclopedic memory for stats, storylines, and historical game-changing moments. When he’s not tracking scores, he’s usually spending time with his family or immersed in a carefully chosen film or series, appreciating the craft behind the story.
Ian Sheppard
Copywriter
With a storyteller’s instinct and a thoughtfully creative mind, Ian brings depth, clarity, and creative precision to every project he touches.
As the lead Copywriter at zag, Ian is central to crafting compelling brand stories and distilling complex ideas into messaging that moves audiences for both that of ISP and clients of the firm.
He began his career in radio, where he developed a keen ear for tone, narrative, and storytelling while crafting ads for clients across a diverse range of communities throughout Alberta. These skills now shape his work in digital, print, and integrated campaigns.
His approach is thoughtful, collaborative, and results driven. Whether he’s developing a campaign concept or fine-tuning final copy, Ian delivers high-impact content with consistency and care — always aligned with brand voice, strategy, and project goals.
Dependable under pressure and a trusted creative partner, Ian works closely with designers, strategists, and account teams to ensure every piece of work is as smart as it is effective.
Off the clock, Ian is a devoted sports aficionado with an encyclopedic memory for stats, storylines, and historical game-changing moments. When he’s not tracking scores, he’s usually spending time with his family or immersed in a carefully chosen film or series, appreciating the craft behind the story.
He began his career in radio, where he developed a keen ear for tone, narrative, and storytelling while crafting ads for clients across a diverse range of communities throughout Alberta. These skills now shape his work in digital, print, and integrated campaigns.
His approach is thoughtful, collaborative, and results driven. Whether he’s developing a campaign concept or fine-tuning final copy, Ian delivers high-impact content with consistency and care — always aligned with brand voice, strategy, and project goals.
Dependable under pressure and a trusted creative partner, Ian works closely with designers, strategists, and account teams to ensure every piece of work is as smart as it is effective.
Off the clock, Ian is a devoted sports aficionado with an encyclopedic memory for stats, storylines, and historical game-changing moments. When he’s not tracking scores, he’s usually spending time with his family or immersed in a carefully chosen film or series, appreciating the craft behind the story.