Grant Currie

Creative Director

Grant is a creative director and designer who connects people and brands through strong ideas and designed experiences. With a career spanning nearly two decades, he brings a clear point of view and a disciplined approach to how brands are built, expressed, and understood.

From Edmonton to New York City, Grant’s career has been shaped inside high-performing agencies, where he has led work across creative direction, naming, brand architecture, positioning, visual identity, and brand-led advertising, with a focus on strengthening brand perception and long-term value.

At zag, Grant leads creative direction across engagements, working with brand owners and creative teams to align strategy, unlock opportunistic creative, and deliver work that is cohesive across identity, campaigns, digital, and experience. He is known for being observant, critical, complementary, and honest.

His portfolio includes work for brands such as CGF, International Paper, NRDC, King & Spalding, Kontoor Brands, Virgin Vacations, IAAF, Intuit, Kilpatrick, ADCB, and Hockey Canada.

Outside of work, Grant is an Edmonton-based creative with Canadian roots and a lifelong hockey fan.

Grant Currie

Creative Director

Grant is a creative director and designer who connects people and brands through strong ideas and designed experiences. With a career spanning nearly two decades, he brings a clear point of view and a disciplined approach to how brands are built, expressed, and understood.

From Edmonton to New York City, Grant’s career has been shaped inside high-performing agencies, where he has led work across creative direction, naming, brand architecture, positioning, visual identity, and brand-led advertising, with a focus on strengthening brand perception and long-term value.

At zag, Grant leads creative direction across engagements, working with brand owners and creative teams to align strategy, unlock opportunistic creative, and deliver work that is cohesive across identity, campaigns, digital, and experience. He is known for being observant, critical, complementary, and honest.

His portfolio includes work for brands such as CGF, International Paper, NRDC, King & Spalding, Kontoor Brands, Virgin Vacations, IAAF, Intuit, Kilpatrick, ADCB, and Hockey Canada.

Outside of work, Grant is an Edmonton-based creative with Canadian roots and a lifelong hockey fan.