Ella Gechel

Senior Digital Marketing Coordinator

A performance-focused digital storyteller, Ella brings a sharp eye for content and a passion for purposeful brand-building.
At zag, Ella leads the development and execution of engaging digital campaigns and brand building for a variety of clients, including digital and social marketing efforts in support of ISP clients. She’s dedicated to managing everything from content calendars and caption writing to Reels planning and real-time event coverage.

With a Bachelor of Commerce in Marketing from the University of Alberta and two years of agency experience, she has quickly carved out a niche in social media strategy, content creation, and website optimization. She’s especially skilled at capturing spontaneous, in-the-moment content and turning it into high-performing digital assets that drive reach and engagement across platforms.

Ella also plays a pivotal role in website development and ongoing site maintenance. She supports content updates, applies SEO best practices, and ensures digital infrastructure is secure and up to date. She conducts site audits, monitors performance metrics, and delivers actionable reporting that helps clients grow with clarity and confidence.

Known for her collaborative mindset and strategic creativity, Ella is essential at balancing data, design, and storytelling to deliver meaningful, measurable results.

Outside of work, she’s an avid golfer (on her good days), a devoted Oilers fan, and happiest when exploring Alberta’s lakes and mountains with her dogs.

Ella Gechel

Senior Digital Marketing Coordinator

A performance-focused digital storyteller, Ella brings a sharp eye for content and a passion for purposeful brand-building.
At zag, Ella leads the development and execution of engaging digital campaigns and brand building for a variety of clients, including digital and social marketing efforts in support of ISP clients. She’s dedicated to managing everything from content calendars and caption writing to Reels planning and real-time event coverage.

With a Bachelor of Commerce in Marketing from the University of Alberta and two years of agency experience, she has quickly carved out a niche in social media strategy, content creation, and website optimization. She’s especially skilled at capturing spontaneous, in-the-moment content and turning it into high-performing digital assets that drive reach and engagement across platforms.

Ella also plays a pivotal role in website development and ongoing site maintenance. She supports content updates, applies SEO best practices, and ensures digital infrastructure is secure and up to date. She conducts site audits, monitors performance metrics, and delivers actionable reporting that helps clients grow with clarity and confidence.

Known for her collaborative mindset and strategic creativity, Ella is essential at balancing data, design, and storytelling to deliver meaningful, measurable results.

Outside of work, she’s an avid golfer (on her good days), a devoted Oilers fan, and happiest when exploring Alberta’s lakes and mountains with her dogs.