With over 20 years of diverse experience in market research, Cora is a seasoned professional recognized for turning data into actionable insights that drive meaningful change.

As Director of Market Research at ISP, she brings a passion for making research results accessible and impactful, guiding clients through every stage of the research process—from design to reporting.

Cora’s career includes key roles at notable organizations such as Angus Reid Group (now Ipsos) and working with former Calgary Mayor Dave Bronconnier, where she led efforts in research, communications, and events. Her experience, spanning both research firms and government, has given her a well-rounded perspective, enabling her to approach projects with analytical precision and a strong understanding of communication strategies.

At ThinkHQ Public Affairs, where she serves as the Director of Market Research, Cora oversees all aspects of research, collaborating with clients to develop tailored research instruments, manage data collection, analyze findings, and lead UX/usability studies.

Her expertise extends beyond research, with experience in corporate event management for a boutique investment firm, where she coordinated high-level executive conferences. Cora has also made significant contributions to non-profit organizations, including the Alberta Cancer Foundation, Samaritan’s Purse, and The Calgary Foundation, reflecting her commitment to community and social impact.

Cora is recognized for her ability to seamlessly blend rigorous analysis with practical application, ensuring that clients not only receive comprehensive reports but also gain actionable insights to solve real-world business challenges. Her consultative approach has made her a trusted advisor to clients and colleagues alike.

Now living in Central Mexico for the past three years, Cora embraces the vibrant culture and lifestyle. Outside of work, she enjoys walking, savouring good food, learning Spanish, dedicating time to health and wellness, and even occasionally stepping into the role of magician’s assistant!