Ashley Harrigan
Strategy Director
Ashley is a strategy leader with deep experience shaping brands, guiding decision-making, and translating insight into clear direction. She brings a strong understanding of consumer behaviour and a balanced approach that connects analytical thinking with creative intuition, helping teams navigate complexity with focus and confidence.
At ISP, Ashley provides strategic leadership across engagements, supporting clients and internal teams in defining direction, evaluating opportunities, and making informed choices that move work forward. She is known for her ability to anticipate challenges, reframe problems, and keep long-term objectives in view—even when conditions are uncertain.
Ashley’s career includes work across well-known brands and complex environments, where she has helped challenge assumptions, reimagine approaches, and raise the standard of how strategy informs execution.
Outside of work, Ashley is an aspiring world traveler, a parent to three busy kids and a Doodle, and—despite her best efforts—remains firmly opposed to group icebreaker exercises of any kind.
Ashley Harrigan
Strategy Director
Ashley is a strategy leader with deep experience shaping brands, guiding decision-making, and translating insight into clear direction. She brings a strong understanding of consumer behaviour and a balanced approach that connects analytical thinking with creative intuition, helping teams navigate complexity with focus and confidence.
At ISP, Ashley provides strategic leadership across engagements, supporting clients and internal teams in defining direction, evaluating opportunities, and making informed choices that move work forward. She is known for her ability to anticipate challenges, reframe problems, and keep long-term objectives in view—even when conditions are uncertain.
Ashley’s career includes work across well-known brands and complex environments, where she has helped challenge assumptions, reimagine approaches, and raise the standard of how strategy informs execution.
Outside of work, Ashley is an aspiring world traveler, a parent to three busy kids and a Doodle, and—despite her best efforts—remains firmly opposed to group icebreaker exercises of any kind.