Alyson stands out as a dynamic force in Edmonton, renowned as an industry-leading entrepreneur, founder of a successful advertising agency, passionate community activist, and respected leader.

As a Partner at ISP, Alyson is central to crafting and implementing the strategic vision for clients’ marketing and communications efforts. She combines her sharp analytical skills with a deep understanding of market dynamics to uncover and evaluate opportunities that propel growth and boost engagement.

Alyson’s role encompasses devising innovative strategies and navigating clients through the intricacies of the market, ensuring that each approach is not only effective but also customized to their specific objectives and challenges.

Her leadership goes beyond her agency work, encompassing significant community involvement through volunteer roles on various boards and associations. Alyson has chaired the Downtown Business Association and served on the boards of the Edmonton Chamber of Commerce and EEDC. She currently serves on the boards of Make-A-Wish Canada and Northern Alberta, where she is also a Past Chair.

More recently, Alyson was nominated for and received IABC Edmonton’s Inspired Leader of the Year, recognizing her inspiration and impact across the City.

She also holds the Ozone Advisory Private Company Governance Program certificate, a professional credential focused on enhancing governance practices within private companies.


Whether she’s catching client meetings or flight connections in NYC, exploring a new country, or unwinding at a cozy vineyard, you’ll always find Alyson savouring every moment and toasting to life’s little pleasures.